AI AD FILM PRODUCTION — INDIA

AI Ad Film Production in India

AI Ad Film Production in India

AI Ad Film Production in India

Generative AI filmmaking from a production house with a Cannes Lions Silver credit.

Generative AI filmmaking from a production house with a Cannes Lions Silver credit.

Most people selling AI video in India learned to prompt last year. We have been producing commercials out of Lower Parel since 2015, for PepsiCo, SBI, Bajaj and ITC, and we were the production house on the Lay’s Women Farmer campaign that took a Cannes Lions Silver. We have delivered over 10,000 assets across CGI, AI-assisted production and high-speed film. AI is a tool in that pipeline, not the whole pitch. That difference shows up on screen.

Most people selling AI video in India learned to prompt last year. We have been producing commercials out of Lower Parel since 2015, for PepsiCo, SBI, Bajaj and ITC, and we were the production house on the Lay’s Women Farmer campaign that took a Cannes Lions Silver. We have delivered over 10,000 assets across CGI, AI-assisted production and high-speed film. AI is a tool in that pipeline, not the whole pitch. That difference shows up on screen.

WHAT WE MAKE WITH AI

AI Ad Films

Full-length commercials for TV, digital, cinema and OTT, generated and finished in-house.

AI Product Films

Photoreal product visuals for e-commerce and D2C, including shots a lens cannot physically reach.

AI + Live Action Hybrid

Practical photography cut with generated footage, where each is used for what it genuinely does better.

AI Social Cuts

Platform-native versions for Reels, Shorts and feed, built from one brief rather than one shoot.

AI Characters and Environments

Brand mascots, virtual sets and scenes that would be impossible or uneconomic to build.

AI-Assisted Post

Grade, cleanup, rotoscoping, set extension and versioning accelerated without losing broadcast spec.

AI OR A CAMERA — HOW WE DECIDE

SHOOT IT

Human performance, real food, anything where texture and imperfection carry the emotion. A camera still wins here and we will tell you so.

BUILD IT

Interiors a lens cannot enter, liquid in impossible slow motion, products that do not exist yet, scenes that would cost a location shoot.

BLEND IT

Most of the good work. Plate photography with generated extensions, CGI product on live-action tables, AI cleanup on practical footage.

10,000+

ASSETS DELIVERED

2015

PRODUCING SINCE

CANNES LIONS SILVER

CREDITED PRODUCTION HOUSE

FREQUENTLY ASKED QUESTIONS

Is an AI ad film cheaper than a traditional shoot?

Usually, and sometimes dramatically so, because you remove crew, location, equipment rental and studio days. But it is not free and it is not instant at broadcast quality. We quote line-item against your brief rather than against a percentage claim, so you can see exactly where the saving comes from.

How long does an AI ad film take?

Days rather than weeks for most briefs. A social cut can move in under a week. A broadcast-grade hero film still needs proper creative direction, iteration and finishing, so plan for two to three weeks rather than two to three days.

Will it look obviously AI-generated?

That depends entirely on who directs it. Raw model output usually does look generated. What stops it is the same craft that makes a conventional film work: shot design, continuity, grade, sound and knowing when to cut away. We treat generated footage as footage, and finish it like footage.

Can you match our existing brand films?

Yes. We work from your brand guidelines, existing campaign assets and any reference you have. Where a brand has an established look, matching it is a grading and art-direction problem as much as a generation problem, and we handle both in-house.

Who owns the finished AI film?

You do, on delivery and final payment, with full commercial rights across platforms and markets. No licensing restrictions, no ongoing royalties.

RELATED SERVICES

Tell us what you need to make.

Tell us what you need to make.

Lower Parel, Mumbai. Monday to Saturday, 9 to 9.

Lower Parel, Mumbai. Monday to Saturday, 9 to 9.

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