TVC PRODUCTION - INDIA

TVC Commercial Production in India

TVC Commercial Production in India

Broadcast-grade commercials, produced end to end from Mumbai.

Broadcast-grade commercials, produced end to end from Mumbai.

Anandi Productions produces television commercials for Indian brands from our base in Lower Parel, Mumbai. Founded in 2015, we have delivered more than 10,000 assets across live action, CGI and high-speed work for clients including PepsiCo, SBI, Bajaj and ITC, and we were the production house on the Lay’s Women Farmer campaign for PepsiCo that took a Cannes Lions Silver. We run the full TVC pipeline in-house: pre-production and casting, the shoot itself, then edit, grade, sound and broadcast-spec delivery.

Anandi Productions produces television commercials for Indian brands from our base in Lower Parel, Mumbai. Founded in 2015, we have delivered more than 10,000 assets across live action, CGI and high-speed work for clients including PepsiCo, SBI, Bajaj and ITC, and we were the production house on the Lay’s Women Farmer campaign for PepsiCo that took a Cannes Lions Silver. We run the full TVC pipeline in-house: pre-production and casting, the shoot itself, then edit, grade, sound and broadcast-spec delivery.

WHAT WE MAKE

Television Commercials

Brand Campaigns

Product Films

Food & Beverage

CGI & VFX

High-Speed & Tabletop

10+

YEARS

10,000+

ASSETS DELIVERED

1

CANNES LIONS SILVER

FAQ

What does a TVC production actually include?

Everything between an approved script and an air-ready master: casting, crew, locations, equipment, the shoot, then edit, colour grade, sound mix and delivery in the formats your broadcaster requires.

How much does a TVC cost in India?

A national TVC typically starts around 25 lakh and moves up with shoot days, talent, locations and the amount of CGI involved. We issue a line-item budget after the brief so the number is transparent before anyone rolls camera.

How long does a TVC take to produce?

Usually 4 to 8 weeks from approved brief to final master, with roughly 2 to 3 weeks of pre-production, 1 to 3 shoot days, and 2 to 3 weeks of post. Multi-language versions add a little time at the delivery stage.

Do you handle broadcast delivery and certification?

Yes. We deliver to broadcaster technical specification and handle the certification paperwork required before a commercial can air in India.

Can you produce a TVC in multiple languages?

Yes. We regularly deliver a master film plus regional language versions, either through dubbing or by shooting alternate takes on the day, which is usually the cheaper route when planned upfront.

LET’S MAKE SOMETHING

Bring your next idea to life.

Bring your next idea to life.

RELATED SERVICES