BRAND FILMS - MUMBAI
10+
YEARS
10,000+
ASSETS DELIVERED
1
CANNES LIONS SILVER
What is the difference between a brand film and a TVC?
A TVC sells a product in a fixed broadcast slot. A brand film explains the company behind it, usually runs longer, lives on your own channels, and is judged on whether people finish watching rather than on reach.
How long should a brand film be?
Most sit between 60 seconds and 3 minutes. Length should follow the story rather than a target: a founder film may need 3 minutes, a manifesto often lands harder at 90 seconds.
What does a brand film cost?
Typically 8 to 40 lakh depending on shoot days, locations, whether you need real people or cast talent, and how much archive or documentary footage is involved. We budget line by line after the brief.
Do you write the film or do we bring a script?
Either. We are comfortable developing the story from a brief and a set of interviews, and equally comfortable producing a script your agency has already locked.
How long does a brand film take?
Around 5 to 8 weeks. Documentary-style films need extra time for research, casting real people and interview days before the main shoot.
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