Ways To Lays Food Film

Animated ad film produced by Anandi Productions for Lay's India (PepsiCo) — full 2D animation and food film production for the 'Ways To Lays' campaign, Mumbai.

Overview

Anandi Productions created a fully animated food film for PepsiCo's Lay's India, showcasing the 'Ways To Lays' campaign. The brief was to bring the product's versatility to life through animation, connecting Lay's chips with beloved Indian food moments in a visually engaging way.

Production Approach

The film was developed as a 2D animation combining food-forward visual storytelling with the Lay's brand language. Each frame was crafted to highlight product appetite appeal — warm colors, dynamic food motion, and culturally resonant scenes that speak to an Indian audience.

Services Delivered

2D Animation · Storyboarding · Food Film Direction · Motion Design · Sound Design · Post-Production