Ways To Lays

Overview

We partnered with Ways to Lay’s to bring their innovative food truck concept to life through high-end CGI and animation. The project aimed to showcase a visually striking animated truck that merges Lay’s iconic chips with the mouthwatering flavors of Indian chaats. Designed as a mobile experience, this Lay’s food truck would travel across malls and food hubs in the heart of Delhi, creating an interactive brand activation.

Challenges & Approach

The challenge was to create a hyper-realistic yet vibrant CGI representation of the Lay’s truck, ensuring that it captured:

• The fusion of Lay’s chips with Indian street food flavors

• An immersive, eye-catching truck design that stands out in public spaces

• Engaging animated visuals that highlight the customer experience

The result

The final deliverables included:

Stunning CGI images showcasing the truck’s futuristic yet approachable design
An engaging animated video highlighting the fusion of Lay’s chips with Indian chaat flavors
A visually immersive campaign that captured audience attention and enhanced brand visibility

The project successfully blended food, culture, and branding into a seamless visual story, proving how CGI can elevate marketing activations.