Women Farmer Lays-Cannes Lion Silver

Anandi Productions directed and produced the Women Farmer film for Lay's India — an award-winning ad film that earned a Cannes Lions Silver award, one of the most prestigious honours in global advertising. The film celebrates the women farmers behind India's potato supply chain, telling a powerful, purpose-driven story that connected with audiences worldwide and demonstrated Anandi Productions' capability to produce internationally recognised commercial content from Mumbai.

Project Overview

The Lay's Women Farmer film was created for PepsiCo India's Lay's brand as part of a broader campaign highlighting the role of women in Indian agriculture. The film went on to win a Cannes Lions Silver — a landmark achievement and recognition of exceptional craft and storytelling at the world's foremost advertising awards. The project established Anandi Productions as a production house capable of delivering work that competes and wins on a global stage.

Production Approach

Production took Anandi Productions' team to rural India for authentic on-location filming with real women farmers, capturing genuine performances and documentary-quality imagery. The editorial and post-production approach preserved the film's raw emotional quality while maintaining broadcast-grade technical standards. The result is a piece of branded content that transcends conventional advertising — a cinematic, socially conscious film that resonated with juries and audiences alike at Cannes.

Services Delivered

Ad Film Production, Brand Documentary, Location Production India, Post-Production, Colour Grading, Award-Winning Commercial Production, Cannes Lions Silver, Mumbai Production House