SBI General Life Insurance
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CLIENT
YEAR
SBI General Insurance
2022
Corporate ad film produced by Anandi Productions for SBI General Life Insurance — full production from script to screen, shot in Mumbai and delivered for national TV broadcast.
Overview
Anandi Productions produced a full-scale TV commercial for SBI General Life Insurance, one of India's largest general insurance providers. The film aimed to humanise the brand and build emotional trust with Indian families — communicating the importance of insurance through a relatable, story-driven narrative.
Production
The production was a multi-day shoot across locations in Mumbai with a large cast and crew. Post-production included editing, color grading for broadcast standards, sound design, and final delivery in all required formats for national TV airing and digital campaigns.
Services Delivered
Script Development · Full Film Production · Location Shoot Mumbai · Casting · Color Grade · Broadcast Delivery
Other works
