SBI General Life Insurance

CLIENT

YEAR

SBI General Insurance

2022

Corporate ad film produced by Anandi Productions for SBI General Life Insurance — full production from script to screen, shot in Mumbai and delivered for national TV broadcast.

Overview

Anandi Productions produced a full-scale TV commercial for SBI General Life Insurance, one of India's largest general insurance providers. The film aimed to humanise the brand and build emotional trust with Indian families — communicating the importance of insurance through a relatable, story-driven narrative.

Production

The production was a multi-day shoot across locations in Mumbai with a large cast and crew. Post-production included editing, color grading for broadcast standards, sound design, and final delivery in all required formats for national TV airing and digital campaigns.