Nasha Mukti - John Abrahim

PSA ad film featuring John Abraham, produced by Anandi Productions for Mumbai Police's Nasha Mukti (anti-addiction) campaign — directed and produced in Mumbai, 2024.

Overview

Anandi Productions directed and produced the 'Nasha Mukti' public service announcement for Mumbai Police, featuring Bollywood star John Abraham. The campaign aimed to deliver a powerful anti-addiction message to a wide audience, leveraging John Abraham's public profile for maximum reach and impact.

Production

The film required coordinating a celebrity shoot with Mumbai Police, managing tight scheduling around John Abraham's availability, and crafting a narrative that felt authentic and emotionally compelling rather than preachy. The result is a film with the production quality of a commercial and the impact of a public service message.

Services Delivered

Celebrity Production · Script & Direction · Campaign Film · Post-Production · Colour Grade · Delivery for TV & Digital